E! Entertainment Network Special Includes Interviews with Dr. Siegal's COOKIE DIET™ Creator Sanford Siegal, D.O., M.D., and His Patients
Miami, FL (PRWEB) January 2, 2008 -- Dr. Siegal's Direct Nutritionals LLC, the global distributor of Dr. Siegal's® COOKIE DIET™ products and operator of the CookieDietOnline.com web site, today announced that Dr. Sanford Siegal's 33 year old weight loss system and hunger-controlling meal replacement cookies, shakes and soup will be featured in a two-hour THS Investigates special on E! Entertainment Network this Saturday at 5pm and Sunday at noon and 8pm EST. The cable network recently spent a day in Dr. Siegal's Miami clinic speaking to patients who've lost weight on the cookie-based diet system developed in 1975 by the renowned physician, author, and obesity expert. Among the patients who were interviewed by E! were a married couple who together lost more than 100 pounds.
"I was flattered when the True Hollywood Stories producers at E! asked to spend a day at Siegal Medical Group observing how we've used Dr. Siegal's® COOKIE DIET™ in our own medical practice for more than thirty years. I know that E! focuses on entertainment rather than news so I was impressed by the producers' eagerness to understand the science behind what has been a very successful weight loss system, " said Dr. Siegal. "We talked for hours, not just about Dr. Siegal's® COOKIE DIET™ but also about the history of dieting going back more than a hundred years."
Dr. Siegal is frequently in the news. Over the years he has been profiled by ABC's Good Morning America, New York Daily News, CNN, and Fox News Channel. Due to the recent resurgence of interest in hypothyroidism that was sparked by Oprah Winfrey, several media profiles of Dr. Siegal's book on the subject, Is Your Thyroid Making You Fat? (Warner Books, 2000), are scheduled in early 2008.
"We haven't seen the E! show yet but we're looking forward to it. Given that we've helped more than a half million people lose weight safely during the past thirty-three years, we're a little puzzled that they used the word 'fad' in the title," said Matthew Siegal, president and CEO of Dr. Siegal's Direct Nutritionals, which distributes Dr. Siegal's products worldwide. "Whenever you deal with the media, you have to be prepared for anything. Producers sometimes sacrifice accuracy for entertainment and ratings. We trust that the producers at True Hollywood Stories are conscientious people and that they will accurately present the Dr. Siegal's® COOKIE DIET™ success story."
Dr. Siegal conceived the idea of a cookie-based diet in the early 1970's while researching his book on the role of the hypothalamus in satiety and weight loss. Recognizing that hunger is the main reason why most diets fail, Dr. Siegal created a proprietary blend of amino acid food proteins that provides unusually strong hunger suppression per calorie. He baked his protein blend into a cookie and found that it enabled his patients to faithfully adhere to the reduced calorie diet that he prescribes and monitors. He later developed diet shakes and diet soup with the same hunger-suppressing quality. More than 500,000 people have since used the products, and hundreds of other doctors have provided them to patients in their own medical practices. Dr. Siegal manufactures all of his foods in his private bakery in Miami.
Dr. Siegal's® COOKIE DIET™ hunger-controlling foods and nutritional supplements are available by phone 24/7 at 866-464-5595 toll-free; online at CookieDietOnline.com; and from select doctors, drug stores and retailers. They're also available at Dr. Siegal's® COOKIE DIET™ kiosks in Paradise Valley Mall in Phoenix, AZ; Boca Raton Town Center Mall in Boca Raton, FL; and Moorestown Mall near the Philadelphia suburb of Cherry Hill, NJ. A second Phoenix location will open on January 11th at Chandler Fashion Center. More kiosks will open each month throughout 2008.
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Good Morning America, Fox News, CNN, the New York Post and dozens of other media outlets in the U.S. and Canada. More media appearances are scheduled.
Dr. Siegal’s® COOKIE DIET™ was created in 1975 by renowned physician, author and weight-loss expert Sanford Siegal, D.O.,M.D. More than 500,000 overweight people have used Dr. Siegal’s hunger-controlling foods. However, until recently, the only place to get them was at Dr. Siegal’s clinics in Florida or from several hundred doctors to whom he provided them. CookieDiet.com was launched on May 14, 2007. With almost no advertising, first two months' sales were about $500,000 and the pace is accelerating daily.
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